White House Chronicle

News Analysis With a Sense of Humor

  • Home
  • King’s Commentaries
  • Random Features
  • Photos
  • Public Speaker
  • WHC Episodes
  • About WHC
  • Carrying Stations
  • ME/CFS Alert
  • Contact Us

The ‘Formula’ That Made Roger Ailes and Fox

July 22, 2016 by White House Chronicle Leave a Comment

In the beginning, there was Rupert Murdoch. He created the formula.

Then he met Roger Ailes and installed him as head of what would become America’s most successful cable news channel, Fox News Channel, also known as Fox News.

And so the formula of conservatism and sex, pioneered on a newspaper in Britain, came to television and the rest, as they say, is history.

In 1969 Murdoch bought an ailing British newspaper called The Sun. He bought it from the Daily Mirror Group, then the publishers of the most successful tabloid in Britain, The Daily Mirror, and its sibling The Sunday Mirror (where I once worked). The Daily Mirror was firmly left-wing and The Sun, if anything, more so. It had started life as The Daily Herald and was owned collectively by the trade union movement.

The new owners, who used an old formula — the working class as exploited, downtrodden and hopelessly dependent on the largesse of their employers — failed to attract or excite readers.

Murdoch, fresh from Australia (although he had worked earlier as an editor in London), looked around and saw something quite different. He saw a new worker, who owned a car, took vacations in Spain (thanks to jet travel), and did not feel oppressed.

The British workers — especially working men — had thrown off the past and were now much more like the workers of Australia and the United States. It was also a period of sexual freedom.

These workers would be Murdoch’s target.

Overnight, without warning, he turned The Sun from far-left whingeing to triumphant far-right throatiness. Murdoch had realized that the working man had become a man of property.

As for sex, Murdoch would go further. British tabloids had always published “cheesecake” — pictures of busty, young women in bikinis. Murdoch took off the tops: Every day, on Page Three, he published a photo of an English rose blooming in a bikini bottom. It was bold and it was brave and it worked.

The Sun, with its new brawny politics of nationalism, anti-European attitude, right-wing enthusiasm and topless beauties, was a triumph. It began a meteoric rise, almost entirely at the expense of the forelock-tugging Daily Mirror.

The formula was born: right-wing nativism and sex.

When Murdoch came to the United States, he found the society was less louche and he could not put nudity into his newspapers. Also, there was a tradition of editorial duality: Although the politics of newspapers was not concealed, readers wanted to think that the news was impartial. Murdoch bought newspapers in San Antonio, New York, Boston and Chicago, and he started a weekly supermarket tabloid.

None succeeded and gradually Murdoch sold off these properties, except for The New York Post. Murdoch’s daughter, Elisabeth, told me that he was the first to admit that he had misunderstood the U.S. market. That is probably why when he bought The Wall Street Journal in 2007, he was careful to respect that property and to change it incrementally — for the better.

But the formula was not dead. When Ailes applied it to television, it worked all over again. Except this time, the result was even more spectacular in political power and profit.

Fox News is the voice of raucous conservatism, all served up with sex appeal.

Ailes clearly has had a fascination with beautiful, blond women reading the news — and other channels are going that way.

Ailes has done more than apply the formula: He has applied it with brio. He has given the news pace. It moves along and little inventions, like “Around the World in 80 Seconds,” are part of that energizing.

I visited with Ailes when Fox News was just beginning its ascent. He was thrilled with the fact that it had just drawn slightly ahead of CNN Headline News. I do not think he realized then how potent the formula would be and what heights his creation would reach.

Email, RSS Follow
Email

Filed Under: King's Commentaries

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

White House Chronicle on Social

  • Facebook
  • Twitter
  • Vimeo
  • YouTube
How the Special Relationship Became the Odd Couple

How the Special Relationship Became the Odd Couple

Llewellyn King

Through two world wars, it has been the special relationship: the linkage between the United States and Britain. It is a linkage forged in a common language, a common culture, a common history and a common aspiration to peace and prosperity. The relationship, always strong, was burnished by President Ronald Reagan and Prime Minister Margaret […]

The Shady, Sometimes Wacky World of State Secrets and Security Clearances

The Shady, Sometimes Wacky World of State Secrets and Security Clearances

Llewellyn King

Beware: Classified documents don’t always hide state secrets, and security clearances are used as tools of manipulation and vengeance. Before Xerox, if you wanted to keep a copy of something, you had to type it with a carbon sheet backing every page. In 1969, I was commissioned by a long-gone consultancy, the Arctic Company, to […]

The Case for Prescribed Burning: Fighting Fire With Fire

The Case for Prescribed Burning: Fighting Fire With Fire

Llewellyn King

Wildfire takes no prisoners, has no mercy, knows no boundaries, respects no nation and is a clear and present danger this and every summer as summers grow drier and hotter. The American West is burning; across Canada there are wildfires; and swaths of France, Spain, Portugal and Greece are ablaze. In 2022, faraway Siberia was […]

Will AI Stimulate Shadow Government?

Will AI Stimulate Shadow Government?

Llewellyn King

“This Time It’s Different” is the title of a book by Omar Hatamleh on the impact of artificial intelligence on everything. Hatamleh, who is NASA Goddard Space Flight Center’s chief artificial intelligence officer, means that we shouldn’t look to previous technological revolutions to understand the scope and the totality of the AI revolution. It is, […]

Copyright © 2025 · White House Chronicle Theme on Genesis Framework · WordPress · Log in