White House Chronicle

News Analysis With a Sense of Humor

Rupert Murdoch, Mischief-Maker on a Global Scale

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Liberals get apoplectic at the mention of the Koch brothers and, by the same token, conservatives gag at the mention of George Soros.

Yet, it can be argued, another rich man might have had a much larger effect on the politics of this century: Rupert Murdoch.

Murdoch is the uber publisher and broadcaster of our time, and manipulator of public opinion. In Britain, he is courted by prime ministers and in the United States by politicians, left and right. Since the emergence of Fox News as the champion of the angry white voter, he has been the comfort and the looking glass of one Donald Trump.

Murdoch is a phenomenon. He is courageous, opportunistic and blessed with an unparalleled ability to divine the often-hidden aspirations of his readers and viewers.

He also does not care what people think. That may be his greatest strength. He does what he damn well pleases and his success at doing that is played out on the world stage. He has gained the social and cultural recognition of media supremacy but has not sought them.

He loves making newspapers, making television, making money and making trouble.

His British newspapers — more than half the people who read a newspaper in Britain read one owned by a Murdoch company — backed Britain’s seemingly suicidal vote to leave the European Union.

The tone of his anti-European ravings was summed up on Nov. 1, 1990, when Britain turned its back on European monetary union with the now famous front-page headline “Up Yours Delors!” in The Sun, Britain’s largest circulation daily newspaper. At the time, Jacques Delors was president of the European Commission.

The Sun was not content just with its headline: It advised all its readers to turn toward Europe and make an obscene gesture. Not exactly sophisticated reasoning, but good at getting the nationalistic sap up.

The same thing you can get on Fox day after day from Sean Hannity, Lou Dobbs and Laura Ingraham, and the thin gruel of reason served up by the breakfast team. Gruel, it must be noted, that is nourishment and justification to President Trump.

I still marvel at what amounted to Murdoch’s conquest of British newspaper publishing. It was genius: He identified a right-wing, jingoistic streak in the British working-class male and he went for it with chauvinistic fury — and naked female breasts on Page 3. Murdoch’s legendary conservatism did not extend to women in front of the camera. If raunchy sold, raunchy it would be.

It paid off and enabled Murdoch later to take over the legendary Sunday Times and daily Times and to finance his American adventure, where something of the same formula applied to cable television has been diabolically effective.

Murdoch’s newspapers in Britain played a key role in the Brexit vote. It is less clear whether Fox played a role in Trump’s election, but it did not hurt. The trick in publishing or broadcasting to an ideological base, a conservative strategist once told me, is to keep the faithful, not to change minds. More troubling is the effect Fox has as an enabler for Trump’s more egregious actions, and his banal but damaging attacks on the media.

Fox floats the idea the mainstream media is a kind of monolithic, left-wing conspiracy and Trump amplifies it. Between Fox and Trump, they toss the mendacities back and forth until the authorship is lost. It is awesome to think mainstream can be turned into a pejorative just through repetition.

Murdoch is a conservative, except in journalistic vulgarity and when it is advantageous to go left, as he did in Britain when he backed Tony Blair and Labor in 1997. In New York, he cultivated the Clintons — maybe as insurance, maybe just as the entitlement to know power that goes along with his own power, or he may just have liked them.

Having been curious about Murdoch and his ways — and at times lost in admiration — since he figuratively invaded Britain in 1969 and seen the good and the bad that followed, I think he toys with politicians and is amused by his ability to influence events. Not much more and not much less.

There is a British expression for stirring things up: putting a bit of stick about. No one has put more stick about than Murdoch and he is not done. Tune in to Fox tonight and just see.

 

 

Photo: David Shankbone. This file is licensed under the Creative Commons Attribution 3.0 Unported license.

Life at the Top With Rupert Murdoch

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Rupert Murdoch stands astride the Atlantic. He is the most successful newspaper publisher in the United Kingdom and the proprietor of Fox, the most successful cable news channel in the United States.

While he has many other spectacular holdings in the U.K., the United States, Australia and Asia, those are the two pillars on which the empire stands now that he has sold 21st Century Fox Entertainment to Disney.

I believe the two pillars are linked by what amounts to the Murdoch formula: find a chauvinistic, nationalistic vein and mine it.

Murdoch blew on the embers of resentment and stoked the fires of tribalism through The Sun, his big British moneymaker, and Fox News, his American gold mine.

He understood this social stratum, whether it was in working-class Britain or spread across what we now call the red states in America. This audience felt ignored, put upon and unloved. Its traditional champions on the left — the unions, the Labor Party and the Democratic Party — had condescended to it, but not celebrated it.

Murdoch articulated its frustrations and gave them voice not where you would expect it on the left, but on the right.

A new and exceptional book by Irwin Stelzer, “The Murdoch Method,” lays out how Murdoch did this and how he holds his empire together. Stelzer should know. He has been a friend and consultant to Murdoch and his many enterprises for 35 years.

Stelzer, who I have known for 45 years, is worthy of a book in his own right. When he met Murdoch, he had already achieved success enough for many a man. He founded National Economic Research Associates and sold it well. Then, after a stint with Rothschild in New York, he enjoyed running an energy program at Harvard. Then came Murdoch.

Stelzer worked so closely with Murdoch that a rival newspaper in London described him as “Murdoch’s man on earth.” And he was.

He was sometimes the go-between for British prime ministers and leading American figures, from Richard Nixon to Richard Cheney. Stelzer made Murdoch’s case to the mighty, and he crunched numbers. Money and the power of media made this world go around.

As the title suggests, Stelzer explains in his book how Murdoch manages so diverse a company as News Corp. and how he created and grew it from the newspapers he inherited from his formidable father, Sir Keith Murdoch, in out-of-the-way Adelaide, Australia.

What emerges is a portrait of man who thinks of himself as an outsider, a loner: a practitioner of a kind of minimalist management out to war against the establishment and its elites.

Murdoch, both as a publisher and a businessman, has been incredibly courageous. He flipped The Sun from timid left to truculent right. He also stripped the brassieres off the models on Page 3. Chauvinism, sex and celebrity gossip was what Murdoch offered, and the public could not get enough. He also broke the British print unions in a near-military move to a secret printing site in Wapping, East London, in January 1986.

In America, Murdoch pretty well failed with newspapers he purchased in San Antonio, Boston and Chicago. He has not exactly succeeded with The New York Post, but he keeps it going as a personal indulgence. He is doing well with The Wall Street Journal. Fox News is the jewel in his American crown.

Stelzer’s Murdoch and his method is one of a small executive staff: excellent executives who are very well paid and prepared to answer a call from their boss day and night. He let really gifted people, like Roger Ailes of Fox, run their enterprises until there was a scandal and then, bang, the locks were changed, and settlements were paid. Murdoch is generous and ruthless.

Murdoch and Stelzer were in a way made for each other, although they did argue and sometimes Stelzer lost, only to find out just how wrong he was — as when he opposed the creation of the Fox Business Network.

Stelzer acknowledges he does not like everything Murdoch does; and he should not. Murdoch has treated the world as a playground where you make money by making damaging mischief — so you hire people like Sean Hannity and tolerate the inanity. Or you court the Clintons, but back Trump.

Stelzer has been on a wild ride and he takes you along in clear, readable prose.