White House Chronicle

News Analysis With a Sense of Humor

  • Home
  • King’s Commentaries
  • Random Features
  • Photos
  • Public Speaker
  • WHC Episodes
  • About WHC
  • Carrying Stations
  • ME/CFS Alert
  • Contact Us

Prime Ministers and Publishers: An Unholy Alliance

July 19, 2011 by White House Chronicle Leave a Comment

Lord Northcliffe: The Read Baron

Lord Northcliffe

 

British newspaper publishers love prime ministers. Conversely, prime ministers love publishers. That is, if the publisher in question owns a national newspaper with a big circulation (often in the millions).

You cannot get into the club if you only own, say, the Lewisham Borough News. This is an exclusive club for those who wield real, palpable power: Witness the scandal of Rupert Murdoch’s News Corp. in Britain today.

The club has been operating for more than 200 years. But it was at the turn of the 20th century, with ever-expanding voter rolls, that the intimacy became really intense. Victorian prime ministers had to put up with editors and owners of journals of opinion, like The Spectator or Punch, and sometimes The Times.

Conservative Prime Minister Benjamin Disraeli and his Liberal rival, William Gladstone, bargained with the media of their day. But these did not sway huge swathes of the electorate in the way that was to come. General education produced millions of avid readers and improved printing technology, notably the Linotype machine, made large mass- circulation newspapers possible.

Two brothers, Vere Harmsworth and his more colorful sibling, Alfred, were the first big-time press barons. In time, they were rewarded with titles: Alfred became Lord Northcliffe and Vere, Lord Rothermere.

It is unlikely that all of the prime ministers — and all of them had to deal with the press barons — really liked the intimacy. These men mostly had huge egos, daunting agendas, and their friendship always came with a price. So, of course, did the friendship of the politicians. They sought support in elections and freedom from scrutiny in governing.

Part of the price was usually the peerage, but then there were other considerations. Lord Beaverbrook, a Canadian, wanted prime ministers to endorse his campaign for “Empire Free Trade.” Others had other interests; but the tariffs on newsprint, the subsidy of cable traffic (which made getting news from overseas cheaper), and subsidized postal rates for newspapers and periodicals were common to all.

Northcliffe lectured World War I Prime Minister Lloyd George on how to run the war — and everything else. Beaverbrook treated Lloyd George’s successor, Bonar Law, a fellow Canadian, as his surrogate in government and campaigned for him relentlessly.

After that, Beaverbrook turned his demonic energies to supporting Winston Churchill — even though Churchill was at a low period during much of the1930s. Not only was the man who was to be Britain’s greatest prime minister out of power, he was also out of money.

The newspaper proprietors, in surprising unity, came to Churchill’s aid. Churchill boasted that he made 1 million pounds from his articles in one year and retired his debts. That was an astounding amount of money, and it reflected the fact that the newspaper bosses were overpaying him enormously, according the historian A.J.P. Taylor.

The leading paymasters were Beaverbrook, who owned the Daily Express and the Evening Standard, and Brendan Bracken, the Irishman who owned the Financial Times. In Churchill they saw potential, a lively contributor, and someone who gave the best dinner parties in England. Bracken even encouraged rumor that he was Churchill’s illegitimate son, although he knew this was nonsense.

The cultivating of prime ministers was an ecumenical affair. Cecil Harmsworth King, who ran Mirror Group Newspapers in the 1960s, lectured Prime Minister Harold Wilson on everything, including his own somewhat ridiculous idea that Britain needed a bipartisan national government — as in wartime — to get it out of his its financial difficulties. Rupert Murdoch went all out for Margaret Thatcher. But he turned against her successor, John Major, and supported the Labor Party and Tony Blair. Gordon Brown failed to get Murdoch’s nod, but current Prime Minister David Cameron did. The rest, as they say, is history.

When television came along, the proprietors had a new incentive to cultivate prime ministers: licenses. The big winner here was the least pushy of the publishers, Roy Thomson, another Canadian, who owned The Times. He got the license to run commercial television in Scotland and became Lord Thomson. Like Murdoch, Thomson did not crave the company of prime ministers. He was happy to let others carry his requirements to the men in power. Murdoch has used various  intermediaries, including the American economist and free-market ideologue Irwin Stelzer.

Is it all over now? Will prime ministers shun the company of media barons?

Will the sun rise in the East tomorrow?  — For the Hearst-New York Times Syndicate

 

 

 

Filed Under: King's Commentaries Tagged With: Alfred Harmsworth, Benjamin Disraelo, Brendan Bracken, British newspaper publishers, British prime ministers, Cecil Harmsworth King, Daily Express, David Cameron, Evening Standard, Financial Times, Gordon Brown, Harold Wilson, John Major, Lord Beaverbrook, Lord Northcliffe, Lord Rothermere, Margaret Thatcher, media baron, Mirror Group Newspapers, News Corp., Punch, Roy Thomson, Rupert Murdoch, The Spectator, The Times, Tony Blair, Vere Harmsworth, William Gladstone, Winston Churchill

White House Chronicle on Social

  • Facebook
  • Twitter
  • Vimeo
  • YouTube
Many Newspapers Are on Death Row; Will They Be Reprieved?

Many Newspapers Are on Death Row; Will They Be Reprieved?

Llewellyn King

Newspapers are on death row. The once great provincial newspapers of this country, indeed of many countries, often look like pamphlets. Others have already been executed by the market. The cause is simple enough: Disrupting technology in the form of the internet has lured away most of their advertising revenue. To make up the shortfall, […]

Fighting Wildfire With Fire, Lessons From Georgia and Florida

Fighting Wildfire With Fire, Lessons From Georgia and Florida

Llewellyn King

Did the fire at the end of Walt Disney’s iconic animated movie “Bambi” prejudice the country against forest management with controlled burning? Maybe so. The U.S. Energy Association in February presented a virtual media briefing on the fire threat in the West and the Southwest this year. The prognosis, especially from the weather forecasting company […]

Dark Clouds on the Horizon for Electric Vehicle Batteries

Dark Clouds on the Horizon for Electric Vehicle Batteries

Llewellyn King

The move to renewable energy sources and electrified transportation constitutes a megatrend, a global seismic shift in energy production, storage and consumption. But there are dark clouds forming, clouds reminiscent of another time. The United States has handed over the supply chain for this future to offshore suppliers of the critical materials used in the […]

The Threat of Nuclear War and the License It Has Given Putin

The Threat of Nuclear War and the License It Has Given Putin

Llewellyn King

History isn’t short of people to blame. You could say of the present world crisis that it was former president Barack Obama’s fault for not getting tougher with Russian president Vladimir Putin in Syria. You could blame former president Donald Trump for giving Putin a sense of entitlement and for undermining NATO, seeing it as […]

Copyright © 2022 · White House Chronicle Theme on Genesis Framework · WordPress · Log in